Harcom Productions

Which message are you sending?

Whether you have Custom On-Hold Messages or not, you ARE sending a message to your customers...

One such message is silence, or worse... illegal radio which plays your competitor's ads (yes, playing the radio or commercial CD's over your phones is illegal and the FCC does police it). We've all been there. You call a business and get put on hold. And you wait in silence. Are you still connected? Should you hang up and call back? Should you just go on to the next name in the phone book? Unfortunately, many customers pick this option.

The other message says you care. It's most effectively conveyed through Custom On-Hold Messages. This option reassures callers that you're doing everything you can to get to their call, and sincerely thanks them for their patience. Most customers understand being placed on hold. What they hate is the feeling of abandonment.

Unfortunately, too many companies neglect the opportunity to pre-shape how their customers feel about them. Silence creates negative impressions. Custom On-Hold Messages create a positive impression. It's that simple.

AND WHILE THEY'RE ON THE LINE...

Custom On-Hold Messages from Harcom Productions are a prime marketing tool. Unlike Radio, TV, Yellow Page ads, and practically any other marketing medium, you already have a captive audience... an audience that's interested in what you do. After all, they called you.

So now that you have the opportunity, what are you going to do with it?

HERE ARE SOME OPTIONS...

Reinforce the marketing dollars you've spent elsewhere by cross promoting. Talk about your web site, or incorporate your radio jingle into your messages. Maybe you're a national company that has spent thousands of dollars on traditional media to reinforce a new slogan. For pennies on the dollar, you can reinforce that slogan in your On-Hold Messages. Since the average company receives over 100 calls per day, the per-impression cost is next to nothing.

Upsell products and services. Maybe you're an Insurance Agency that's well known for Auto & Homeowners policies, but have decided to try and increase your Life Insurance sales. With a Custom On-Hold, every customer you put on hold learns more about why they need Life Insurance, and why they should be purchasing it from you.

Answer commonly asked questions. Some callers just need to know your address or your business hours. Your Custom On-Hold just told them what they needed to know, so now instead of spending all their time on hold, they're in the car and headed your way.

Stimulate customer questions. Some businesses don't feel comfortable trying to hard sell their customers, but you still need to find ways to get your message across. A Custom On-Hold is the velvet hammer you need, reminding customers to ask you about products and services. 16-20% of callers make a purchase after asking about a specific product.

Defuse Negative Situations... An angry customer calls you, but you have to put them on hold in order to look up their information. Silence only makes them angrier, but Custom On-Hold Messages help sooth the situation by assuring the caller in a pleasing voice that you're doing everything you can to take care of their call.

The possibilities are endless, and Harcom is the company that can turn your phones into your best customer service representative, and one of your best sales consultants.

Call us now at 1-800-799-7822 and start putting your phones to work.

What is the first impression customers have of your company...

After the friendly greeting from your receptionist, for most callers it's generally your On-Hold messages, or lack of them. When you place a caller on hold, you have a prime opportunity.

One choice is to greet those valued customers with annoying silence or illegal radio. 60% of those callers hang up and don't call back (source: Voice Response Magazine).

The other choice is to entertain and inform your callers with custom On-Hold messages from Harcom. Having an On-Hold System reduces caller abandonment by 90% (source: Better Business Marketing).

Yet not all On-Holds are created equal. The difference? Price, quality and commitment.

Price: Harcom leads the industry in pricing and value. We don't ask you to sign leases you don't need. What we do is provide a better product for less. Just ask the 35,000 companies we have helped over the years. They know you can't beat our value.

Quality: Even if you've used On-Hold services before, are you sure you're getting the most out of the On-Hold opportunity? Are you cross promoting products and services? Are you informing potential customers about services or products you provide that they may not be aware of? Does your company information, like address and hours appear often enough?

Remember, 16-20% of callers have made a purchase based on information they heard while on hold, and companies with Custom On-Holds average a 12% increase in requests specifically for products mentioned in their On-Hold Messages (source: US West Communications - Qwest).

Commitment: Plain and simple; If you're paying monthly fee's for On-Hold Messages, you're wasting your money. Just kiss it goodbye. The production's been done. You're getting your benefits from it. So why are you still writing that check to the On-Hold company every month?

With Harcom, there are no leases to get locked into. You own the system, you own the production. Yet we're still here for you whenever you need us. Need to change your messages? No problem. You only pay for what you need.

If you need monthly updates, we can do that too. If you don't, then why are you paying for something you don't use?

Call us toll free at 1-800-799-7822.

From the smallest business to the largest corporation, we provide the same exceptional level of service we've been providing to all of our clients for over 40 years.

At Harcom, excellent service comes standard...

Developing relationships that last is what we do. That's why we've been the preferred On-Hold provider for thousands of companies, from large corporations like SCI to numerous small businesses across North America.